I have been so busy with these two books in these past few weeks, but the production work has now all been done. Now I am wading into the marketing.
The Shetland Witch comes out on 9th September, as a paperback and ebook, and now, so does Stories from The Shetland Witch: In Achaea & Mrs Sinclair and the Feather Haa. The ebooks can be preordered now (£4.99 and £3.99); the paperbacks (£12.99 and £8.99) will become magically visible on those two Amazon pages on 9th September.
Remember, all of you who took out paid subscriptions before the end of June 2024 will be sent a print copy of The Shetland Witch as part of your subscription. I’ll be emailing you next week to ask which postal address you want it to be sent to.
To try to turn the free viewing numbers into sales, from this week Mrs Sinclair and the Feather Haa will no longer be available as a partial free preview to free subscribers. The stats show me that this novella is pretty popular, so I hope some of you will consider buying the whole book.
As well as sending leaflets about The Shetland Witch to WorldCon and (next month) FantasyCon, I’ve done a mini-blitz of leaflets in Shetland. By golly it was hard work. I took the packet of leaflets up to Shetland on holiday, and made myself take them out with me every day. On the first day we had a rather late lunch at a cafe in Scalloway. After we had finished, I made my husband go back to the car while I waited for a harried waitress to be free. I showed her the leaflets and to my utter amazement she didn’t cast them back in my face or burst out laughing, but nodded and said she’d put them over there, indicating an empty spot on the counter with other leaflets. I nearly floated out of the door. The next day I asked at the Hoswick Visitor Centre and they suggested I send them a copy of the book so they could consider stocking it. Interest was quite strong. I did the same at the Lerwick Museum, and they told me who to send a sample copy to. The Kergord Hatchery bookshop were very happy to take leaflets. And when I got home I sent the remaining leaflets to the Unst Visitor Centre, and the Victoria Tea-Rooms, the most northerly tea-shop in the UK.
And now I’m going to have a rest and do some knitting. Marketing is very hard work when it’s your own book.